Thursday, March 7, 2019
Strategic Planning and Google
Google is competent to achieve the perfect combination of origin, organizational and IS strategies. Its business dodge foc consumptions on delivering superior technology solutions coupled with a work environment that encourages aim. Googles IS strategy involves building state of the ruse applications, networks and security architecture that facilitate the flow of learning throughout the organization. Google is able to balance all troika aspects of the IS triangle and as a expiration has dominated the online search and advertising grocery store. 1.How is Googles mission statement cerebrate to its business strategy? Googles primary goal is to organize the orbits information and make it universally accessible and useful (mission statement). Its Business Strategy is to create applications that provide value to wide variety to consumers. By creating these applications, Google is able to provide on-demand access to huge volumes of information to consumers. 2. How does Googles in formation systems strategy fight back its business strategy? As part of its IS strategy Google has built an IT infrastructure that allows data sharing across the organization.Google also favors the use of open source software and internally developed tools to drive innovation and collaboration. Google also allows employees to choose applications according to their preferences and business needs. Google also go acrosss network train security that allows users to maintain freedom of communication. 3. How does Googles organizational strategy support its business strategy? Google has created a modern organization structure that encourages creative thinking instead of rigid corporate structures.Employees are encouraged to seize on a day from a week to explore their ideas. Google also tends to implement projects with definite goals and deadlines to ensure accountability and performance. Its work culture encourages risk victorious and timely decision making. Googles organizational st rategy tends to concentrate on practical applications of its products instead of the traditional corporate management on domineering costs. 4. Which of Porters three generic strategies does Google appear to be development based on this case? Provide a rationale for your response.In my opinion, among Porters three generic Strategies, Focus is more relevant to Google. Online advertising has remained as the bang target for Googles products. With its Android mobile products Google has applied the concepts of Differentiation focus to set itself apart from its competitors. Google has steadily maintained its status as a powerhouse by focusing on mobile and online search and advertising. 5. employ DAvenis Hypercompetitive Framework, analyze Googles strategy and the type of market disruption it has created.Google was quick to realize that its leadership in online search engine market would come under intense fire from its competitors. Google has moved speedily to develop and acquire e merging technology to constantly fill its furrow with more exciting products. Google has become the largest mobile operating system vender and has partnered with a large number of device makers to launch cutting-edge products. Google has cerebrate on pushing the envelope on cloud based reason and in one of the leading vendors of cloud based applications and services.
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