Life Experience Growing Up Essay

It is hard to explain to most people the basis why even though I was born in the coupled States of America and had a complete set of parents at the time of my birth, I was lock up sent to Haiti to be raised by a alternate family. Not everyone understands the crazy things that parents do when their marriage is failing and the family is f completelying apart, as my parents chose to do. I do non remember much about my childishness in the USA because I left hand when I was seven eld old.All that I could remember about that time was that my sustain came house one day really sad and she asked my two sisters and I to demand up our things because we were going on an airplane ride. When I asked her where we were headed, thinking that we were probably going to Disneyland or something, she told me that we were going to take a vacation at her sisters house in Haiti. This did not strike me as strange at the time because I had never met my fuck offs sister at that point in time so I w as excited to conglomerate her.Mom told us that we had cousins in Haiti and we would foil to meet them for the very first time during this trip. When I asked my mommy if Dad would be joining us on this trip, she said that he was too busybodied at work to come along but that he love us and wished us a safe trip. So it happened that I left my country of birth in 1973 to embark on a feeling that was thrust upon me without a choice nor a reason why I had to live it. Our mother spent a whole month with us in Haiti.I have some vague recollection of my mother sitting at the dining table at night with her sister, shout and in need of consolation. At the end of the month, I remember seeing my mother packing her suitcase. I thought it was time to go radical and that she had simply forgotten to tell my sisters and I to pack up our things. So I began doing so without being instructed to. When mom saw what I was doing, she asked me to lay off and come out to the backyard to have a talk. We sat on the pretermit in the small backyard of my aunts house as my mother explained what our new family situation was. She asked me if I remembered how she and dad had been fighting a hatful lately and sometimes he would not come home for old age because of the arguments. I recall that at the time I had vague recollections of my parents voices prison-breaking through the bedroom walls at night when they thought we were already asleep. Slowly, mom explained to me that the marriage was in trouble and that the family was falling apart.She assured me that they both still loved us to a greater extent than life itself but that they felt it would be best if we stayed n Haiti while they finalized the divorce and they both tried to get back on their feet after. It hurt me a lot to be indirectly told that my sisters and I had no place in our parents lives anymore. I felt given and betrayed by both my parents. I was angry that even though I was just a little girl, I would have to find a way to explain what was going on to my sisters and make sure that they would be able to adjust to a life without our real mom and dad.We were all born in New York City and were accustomed to its lifestyle and culture. O when we were forcibly left in Haiti by our mom, we had to overcome the culture alarm and social difficulty of having to live in a different milieu from what we were used to. My sisters and I also had to lowly began to adjust to life with our foster parents. That is, our aunt and her husband. We had surrogate siblings as healthful because they eventually had their own children. We were a large, convoluted, extended family. As time passed, we became less American and more Haitian.French became our mother tongue and English was a stranger to us. We were happy and well adjusted kids who saw no difference in the way we were tough by our guardians who loved and treated us as if we were their own mush and blood. Our parents? We spoke to them separately over the phone 4 times a month. We were strangers who did not really know anything about each other and did not have much to talk about over the phone. Those times were more like mandatory duties that our aunt and uncle made sure we accomplished without fail.

Enzyme activity Essay

Purpose The purpose of this lab is to canvass for enzyme act, look at enzyme specificity, and how temperature affects enzyme activity.Time essential to perform this lab near 3 hours conceptualisationFIRST Read the lab in its totality TWICE before you begin. You will perform the experiment, write your lab reputation and include the answers to the supplyitional 4 questions within the text for in unspoilt consultation on this experiment.Materials3% hydrogen hydrogen peroxidea ho implementhold blender stump spudes (3 medium size stump spudes, that are peeled and quartered) topple weewee8 stress renders8 switch pipetssugar packetssalta dainty sauce scrapa refrigerator with a freezerstove4 substantiate plastic formstongs (to remove taste tubes from boiling water)4 coffee cupscheesecloth to filter the potato extracta wax draw or Sharpie markera normalscale or sense of balance250 ml graduated cylinderoven mitt or tongs preparedness cadence 1 Research (online) the re action between catalase and hydrogen peroxide and be familiar with the reactants, products, and enzyme. You will include the overall reaction in your lab report for this experiment. We will measure enzyme activity by beat the superlative of the card-houses produced.Questions1.Given your research, why are we bill the height of the bubbles produced to indicate how frequently enzyme activity has occurred? 2.What product are we specifically observing being produced?Preparation Step 21.Prepare the potato extract (catalase) using the following technique peel 3 medium size potatoes and cut them into quarters work the potatoes to the blender with 250 mls of tap water to cover the potatoes and blend on superior until the potatoes are pureed (blended to a thick eloquent or paste) place a cheesecloth over a container and use the cheesecloth to obtain the eloquent portion (only) of your potato puree. You can squeeze the cheesecloth in the end to obtain the final portions of the liq uid from the puree. 1.Make a 1% sucrose resultant using the method place in your osmosis lab. 2.Make a 1% salt resolving power by measuring 1 gram of salt using your scale or balance, add this to your graduated cylinder and accordingly fill to the 100ml mark. You can then transfer this mixture to a small saucepan, heat and stir until the mixture is dissolved. single-valued functionExperiment 1 Testing for Enzymatic ActivityFor this experiment, you will need4 canvass tubesrulerwater1% sucrose (sugar) dissolver1% salt base3% hydrogen peroxidecatalase (the liquid portion of your potato extract)4 clear plastic cupswax penciltransfer pipetsStep 1 Add 3mls of the following solutions to a denominate test tube using a fresh transfer pipet with each new solutiontest tube 1 tap watertest tube 2 1% sucrose solutiontest tube 3 1% salt solutiontest tube 4 3% hydrogen peroxideQuestions1.Why is it important to use a fresh transfer pipet for each new solution? Step 2 Add 2 mls of the catala se solution (liquid portion of the potato extract) to each test tube and place into a plastic cup to keep it upright. Pick up each test tube, tap the get through/ swirl the contents and then using your ruler record in plug-in 1 the bubble height (if any) that is produced. Remember to include this duck (with a strong title) in your lab report.Experiment 2- Testing the proceeds of Temperature on Enzyme ActivityFor this experiment, you will need4 test tubesruler3% hydrogen peroxidecatalase (the liquid portion of your potato extract)4 coffee cupswax penciltransfer pipetsrefrigerator w/ freezerstovesaucepantap wateroven mitt or tongsStep 1 Label the test tubes 1, 2, 3 and 4, where test tube 1 represents the sample placed on the counter at room temperature, test tube 2 represents the tube placed in the refrigerator, test tube 3 represents the tube placed in the freezer, and test tube 4 represents the sample exposed to boiling water. You will expose catalase to each of these quadruple conditions.Questions4.Before you begin, predict under which treatment you expect to see the most enzyme activity and explain why you think that will happen. Step 2 post a saucepan with tap water on a burner and bring to a boil.Step 3 Use the thermometer to identify and record the temperature for room temperature, in your refrigerator, in your freezer, and then research the temperature of boiling water (do not coin this temperature) and record them in Table 2.Step 4 Place the test tubes into separate coffee cups to maintain the upward position. Add 2 mls of the catalase solution to each of the test tubes and then place tubes1, 2, and 3 in the conditions expound above. For test tube 4, fill the coffee mug half full of boiling water and then place test tube 4 in this container. Do not place the test tube into the pan of boiling water.Step 5 Allow the tubes to sit for 5 minutes, then remove the tubes from the conditions mentioned above (note be careful to use an oven mitt or tongs t o remove the test tube exposed to boiling water from the coffee cup).Step 6 Then add 3 mls of 3% hydrogen peroxide, swirl all tubes, and measure the bubbles produced by measuring bubble height (if any are produced). Record this data in Table 2.ResultsPlease include your results in two tables that are clearly tagged and have columns for the contents of each test tube, the treatment if applicable (experiment 2) and the height of the bubbles produced (if any).ConclusionsFor this portion, include the results obtained and an interpretation of the results. Also state whether the results were expected or not and, if the results are unexpected, include possible reasons for this and what your next step should be. Remember to as well as include your answers to the 4 Questions embedded in the experiment above for full credit.Submission Create your lab report using word-processing software, such as Microsoft Word and save it to your computer as a .doc, .docx, or .rtf file. To inject the repo rt, choose the link titled, Lab 6 Enzymes, above. Use the Browse My computer button in the Attach File area to attach your document. Be sure to complete your submission by choosing the Submit button at the bottom of the screen.

Human Resource Case Study Essay

1. I think his request is reasonable. Nancy should have the time to address commemorates request to develop an appropriate structure to deal with the set aroundth of twain companies. She will be able to present the possible strategies to overcome a shortage of employees. As well, she can discuss reasons why Family statistical distri stillion has go through such a drastic f all(prenominal)out of staff over the last(prenominal) two years. An early(a) topic she should have time to research ar the complaints about the hiring practices at Family Manufacturing, whether they have genuine merit, and if so, what can be through with(p) to correct the situation. She should also be able to address the concerns of the vice electric chairs of some(prenominal) companies. .2. I would not recommend whiz well-rounded plan for both companies because they are both experiencing different challenges that require signalize action plans. Family Medical Distribution is making far less advance t han it did at its peak in 1989 and has had to evolve into a specialty distributer of high end supplies just to stay afloat. Family Medical Manufacturing, on the other hand, is continuously exceeding its growth and profit projections yearly. They have the potential to grow the play along even further but do not out front long have the human resources to do so. .3. Sam is a person who has been with the company for quite a long time. He has served in various positions and move his bureau up the ranks, so he would have a tidy finding about how the business is run. I think that Nancy should befriend him to understand his point of view and unique insights on how the company has evolved over time. . I think that Sam understands that a plan expects to be implemented to turn the company around. He has spent time and resources trying to prise his marketing department, sales, and operations. Hes even expressed that the staff need to work smarter not harder, but has given no specific charge on what could be done to invent this a reality. His skepticism towards the assess of HR seems to be based on the results of a department that has been ravel without a manager for the past 13 months.Even though the HR associate, Claire Jackson, has done a great job trying to keep liaisons afloat, she exclusively does not have the time or expertise to run the sinless department by herself. His judgment of the results is fair in the sense that HR is not particularly useful in its current incarnation, but he doesnt seem to have the insight to understand how much it could make if it were running smoothly with competent leadership. . Nancy should explain to Sam that the best mood to make the company more efficient and to work smarter is by appreciating how heavy a structured, secure working environment is to community. In order to make the company more profitable, she postulate to convince him that the most central thing to do right now is to sort out how best to go f or people to achieve quality performance while at the equivalent time promoting a business plan that will encourage growth. .4. wiz glaring challenge is that there are four past complaints about hiring practices. Trust among the employees for the hiring process has been diminished, and the damage has already been done. Even though Mark Olsen seems to understand the importance of a strategic HR program, he has make some critical mistakes and shown a lapse in judgment in three ways. . Firstly, he has shown a bias in hiring people from his precedent employer in all cases of formal complaints made against the company. It is doubtful that the interview and endurance process for these positions was done in a fair, unbiased manner. .Secondly, he has ignore the resources he already had at his disposal by hiring employees externally. In all formal complaints the employees had the education and training do the job they were applying for. Most people command a sense of purpose and accomp lishment from their careers, and ignoring that basic believe will only create discontent among the workforce. . Finally, he disregarded and disrespected the completed hiring process by promising a position to someone before the opening had even been posted. In my opinion, this type of favoritism is one of the immediate ways to demoralize people. . At the approaching meeting for Nancys unveiling of her human resource plans, she ask to address these mistakes and explain to Mark how substantial it is to follow procedure, respect the hiring process, and moreover to respect his own employees. .2. When Nancy presents her plan, she needs to explain the different challenges that both companies are dealing with. thither are pressures and opportunities to be found in both cases. Family Medical Distribution is a well respected company but has undergone significant lay off due to government cutbacks. The opportunity here is to create an efficient subsidiary business that will complement its manufacturing counterpart. Family Medical Manufacturing has plenty of room to grow, but not enough qualified personnel to cooperate develop its upcoming products. . Next, she should state what goals of the company are to get clear about where they want to be in a five year time phase and what it will take to get there. Mark has said that his goal is to infix the home nursing market, so the plan needs to account for what needs to be done to achieve this goal from a HR perspective. .I think the most important issue that both companies need help with is in utilizing the talents and skills of their workforce in a way that compliments the needs of both divisions. The best solution is to consider both companies as one working unit from a HR standpoint. The deficiencies in staffing at Manufacturing could feasibly be satisfied by transferring the appropriate staff from Distribution. This would be an elegant way of taking care of the staffing needs of both companies while at the sam e time improving employee relations with upper management, an important first quality in regaining a sense of trust and security. Nancy should also refer that some of the money and employee benefits invested in Manufacturings new facility be put into effect at Distributions plant. Its important to show genuine equality to employees and this would help to impart the understanding that both businesses are important for continued success.

Capitalism & Socialism

A Better Change in Society collectivism and capitalism ar two different types of judicature. Socialism is the social club were the governing body takes care of on the whole individuals. There is no personal responsibility and the authorities avouchs e realthing unless close personal freedoms are gone. capitalist economy is an economical dodge in which well-fixedes and the productions of wealth are undercoverly possess and controlled preferably than being express owned and controlled. Socialism critiqued capitalism for being an below the belt economic structure.Before Socialism, the establishment was not affianced with the commonwealth, products and dutyes, and taxes and socio-economic classes were all told functioning differently wen capitalist economy was in play. What capitalist economy really involves of is laissez faire, which heart and soul to let it be. In capitalism, the means of production is owned, ran, and traded for the purpose of making profit s for private owners. Capitalisms importance is on individual profit instead of workers or social club as a whole.However, on the Socialism side, all people should be given an decent opportunity to succeed and workers should have to a greater extent rights and treat make better. Socialism violence more on profits being distributed among the order to receiving a better wage. Capitalism was a time where government did not do lots and let individuals to own their f influenceories, houses, goods, etc. and put their own prices on them. labor are privately owned and use for a private profit. This gives motivations for producers to engage in economic activity.Once Socialism came to be, government began to act and the productions became socially owned with the surplus value produced increasing to either all of society or to all the workers of the business. The economy back in Capitalism was not actually stable. Employment with low wages was affecting everyone turn out the fertile. In socialism, in that respect are the rich, middle and displace classes, but in capitalism there is no class that does not have its basic needs encountered. In this type of government the rich, middle and lower classes are taxed depending on their salary, the more money make the more the tax.Taxes benefit the people and are used to support some(prenominal) of there programs and Capitalism has correspondent traits. However, in Capitalism it was more of a support to the rich alone. The rich individuals goal for their business is maximizing wealth or the price of the monetary fund of the business in order to make owners as wealthy as possible tho like a free market economy, but does not tally the lower classes at all. In the Socialists point of view, Capitalism was considered an unfair signifier of government.Capitalism interested more on individuals own wealth, goods, and profits, which only benefited the rich class while the middle and lower class, had to work very hard t o be able to get their money. That is why Socialism started and made everything equal for everyone. The rich were taxed more so that it would be fair any wasted the like as what a middle or lower class would waste. An all-important(a) part of Socialism was that government had been more into their society and now government began to own factories, houses, and property and put it cost on it and nobody owned anything without government being engaged.Capitalism &038 SocialismA Better Change in Society Socialism and Capitalism are two different types of government. Socialism is the society were the government takes care of all individuals. There is no personal responsibility and the government owns everything but most personal freedoms are gone. Capitalism is an economical system in which wealth and the productions of wealth are privately owned and controlled rather than being state owned and controlled. Socialism critiqued capitalism for being an unfair economic structure.Before Socia lism, the government was not engaged with the people, products and businesses, and taxes and classes were all functioning differently wen Capitalism was in play. What Capitalism really involves of is laissez faire, which means to let it be. In capitalism, the means of production is owned, ran, and traded for the purpose of making profits for private owners. Capitalisms importance is on individual profit instead of workers or society as a whole.However, on the Socialism side, all people should be given an equal opportunity to succeed and workers should have more rights and treated better. Socialism emphasis more on profits being distributed among the society to receiving a better wage. Capitalism was a time where government did not do much and let individuals to own their factories, houses, goods, etc. and put their own prices on them. Production are privately owned and used for a private profit. This gives motivations for producers to engage in economic activity.Once Socialism came to be, government began to act and the productions became socially owned with the surplus value produced increasing to either all of society or to all the workers of the business. The economy back in Capitalism was not very stable. Employment with low wages was affecting everyone except the rich. In socialism, there are the rich, middle and lower classes, but in capitalism there is no class that does not have its basic needs encountered. In this type of government the rich, middle and lower classes are taxed depending on their salary, the more money made the more the tax.Taxes benefit the people and are used to support any of there programs and Capitalism has similar traits. However, in Capitalism it was more of a support to the rich only. The rich individuals goal for their business is maximizing wealth or the price of the stock of the business in order to make owners as wealthy as possible just like a free market economy, but does not befit the lower classes at all. In the Sociali sts point of view, Capitalism was considered an unfair form of government.Capitalism interested more on individuals own wealth, goods, and profits, which only benefited the rich class while the middle and lower class, had to work very hard to be able to get their money. That is why Socialism started and made everything equal for everyone. The rich were taxed more so that it would be fair any wasted the same as what a middle or lower class would waste. An important part of Socialism was that government had been more into their society and now government began to own factories, houses, and property and put it cost on it and nobody owned anything without government being engaged.

Tjs Product Mix

Summary of the Problem TJs, Inc. , makes terzetto nut mixes for sale to grocery chains located in the Southeast. The leash mixes, referred as the Regular Mix, opulent Mix, Holiday Mix. Now TJs is act to using the available nuts to maximize profit of the fall seasons, and they must satisfy the received orders. Problem Solving Approach This problem was figure out using Excel Solver LP Programming. The decision variables are pounds of each(prenominal) character reference of Mix. The objective function was a formula of profit contribution for each Mix.The constraints are the nuts purchased the interest shipment and the orders that need to be satisfied. The pursuit summarizes the variables and coefficients of the mathematical model Variable or CoefficientUnit of MeasureDescription RPoundsPounds of Regular Mix DPoundsPounds of Deluxe Mix HPoundsPounds of Holiday Mix DescriptionRegularDeluxe HolidayShipment amountCost per shipment Orders (Pounds)1000030005000 Almond inhabit perce ntage0. 15 0. 20 0. 25 60007500 Brazil Consist percentage0. 5 0. 20 0. 15 75007125 Filbert Consist percentage0. 25 0. 20 0. 15 75006750 Pecan Consist percentage0. 10 0. 20 0. 25 60007200 Walnut Consist percentage0. 25 0. 20 0. 20 75007875 Profit (Dollars) ( Not include cost of nuts) 1. 6522. 25 The following is the mathematical formulation of the problem Maximize1. 65R+2D+2. 25HObjective function Subject to 0. 15R+0. 2D+0. 25H= 10000 Deluxe 10625>= 3000 Holiday5000>= 5000 Constrains2Nuts Used Available Almond6000

Tobacco Industry Csr Malaysia

1. 0 INTRODUCTION Major baccy plant plant plant firms in Malaysia project begun investing acutely Corporate Social Responsibility activities to build a positive human race image and brand activities via large contributions into genial programs nationwide, and to be recognised as contributors to the greater common good. Although CSR is considered as a incorporate entity along standards of line of reasoning ethics, baccy application philanthropic activities encounter much criticism and flagellum of a comprehensive ban on CSR atop present legislations for tobacco plant Advertising, Promotion & Sponsorship worldwide.Many concerns have been raised over the practice alleging that the motives tin can tobacco effort CSR are to manipulate public apprehension of responsible commercializeing practices and gain saveable position for the individual firms in Malaysia. 2. 0 CSR AND ITS STRATEGIC ADVANTAGES Holme and Watts define CSR as an ongoing pledge by corporations to ex tend themselves in an ethical manner and contribute to economic growth succession developing the quality of workforce livelihood and their families, and the overall local residential area and societies.CSR programs were developed to answer public urges for corporations to advocate ethical, environwork forcetal, health and labour regulations. The Sustainability Entrepreneurship baby-sit by Young and Tilley, as entern in Appendix I, comprises of six important factors eco-efficiency, socio-efficiency, eco-effectiveness, socio-effectiveness and sufficiency and ecological equity for corporate sustainability which adds to the businesss social responsibilities and enhances its effectiveness, bringing higher cost savings and better profit margins. 8% of consumers said they were more likely to purchase from companies that engages in initiatives to develop society. 3. 0 tobacco plant INDUSTRY AND TOBACCO USE IN MALAYSIA Malaysia is a major(ip) cigarette-manufacturing showpiece for tob acco transnational corporations operating in the South eastern closely Asian region. Among 92 sectors, the tobacco application ranks 5th with an economic yield totaling to RM11. 7 billion or 3% of Malaysias GDP. The tobacco manufacturing in Malaysia comprises of large corporations much(prenominal) as British American Tobacco, market share 68% Japan Tobacco Inc. 17. 7% and Philip Morris International, 15. 3%. The industry considers itself a vital contributor in developing Malaysias socio-economic jibe of the countrified population. Tobacco is Malaysias most largely cultivated non-food crop, with 12,148 hectares and 1,200 hectares of overturn solely for tobacco cultivation in Peninsular Malaysia and East Malaysia respectively. The industrys activities range from tobacco leaf cultivation and curing, tobacco achievement to merchandise and distribution.Records show that more than 190,000 people are employed in the industry, and 120,000 people involved in tobacco farming and curi ng. Smoking statistics show that 10,000 Malayans succumb to smoking-related ailments annually, making it the top killers in the country since the 1980s. According to spherical Adult Tobacco Survey based in Malaysia, 23. 1% or 4. 75 one thousand million adults currently smoke, 43. 9% (4. 64 million) being men and 1. 0% (0. 10 million) women. The study overly suggested that the expenditure on manufactures cigarettes silver screen 3. % of the GDP in 2011, its data showing present smokers using an bonny of RM 178. 80 monthly on manufactured cigarettes. 4. 0 PRACTICE OF TOBACCO INDUSTRY CSR IN MALAYSIA The industry engages CSR in various methods to achieve uttermost public exposure and shape. The common approach of tobacco industry CSR is corporate philanthropy in which the firms provide monetary aids in areas such as culture and arts, education, shelter, social welfare and the environment. In addition, they offer choke off to government policies and sponsorship of events such a s spring chicken smoking prevention programs.Several firms have even open up charitable foundations to fund their initiatives, such as the British American Tobacco Foundation which was set up with the aim to mother and manage funds for education, scientific and other charitable purposes. In coupling with National Kenaf and Tobacco Board, the foundation has rewarded over 2,000 recipients RM 1. 1 million since its initiation in 2002. Formation of alliances between tobacco firms with non-governmental organizations exist as well.Yayasan Salam Malaysia is a long-term NGO partner of Philip Morris since 2006, both houseing a variety of CSR programs concerning poverty and societys wellbeing. Their annual partnership had rotated around building information and communication technology (ICT) centres in rural places and providing fiscal aids for the underprivileged. hit is also the first local tobacco company to publish Social Reports since 2001 these reports highlighting the firms CSR activities conducted year-round, looking forward to align itself with other businesses that conduct CSR activities.The company had received the Malaysian Sustainability Reporting purity from the intimacy of Chartered Certified Accountants for BATs efforts in genus Cancer research. 5. 0 CRITICISMS TOWARD TOBACCO INDUSTRY CSR The tobacco industry is one of the most criticised members of the modern business community. Several disputes have arisen worldwide declaring that tobacco industry products are deadly to their consumers, and the CSR activities will be unable to resolve the primitive contradiction with ethical corporate citizenship.WHO defines tobacco industry tactics utilizing CSR as a tool to progress voluntary measures as an effective centering to address tobacco control and create an illusion of being a changed company and to establish partnerships with health interests. These charitable campaigns purposefully influence the perception among early dayss and adults that the tobacco industry is deceitful and guilty for advocating smoking among youths and adults. Tobacco companies indispensable documents have revealed the motives behind industry-sponsored programs, aimed to increase profits and stimulate company investments.It is allege that by conducting CSR, tobacco firms aim to build favourable views regarding the industry and tobacco issues by demonstrating their responsibility and concern about the wellbeing of consumers and stakeholders. Another tobacco industry goal is to achieve political influence with the intention of forbid government efforts to regulate tobacco control, as evident in Malaysia. These CSR initiatives also pose as protection against litigations or lawsuits.The sponsorship of tobacco firms in youth anti-smoking campaigns is claimed to be a scheme to access youths for market research, to normalise brands and to ward off success of anti-tobacco campaigns. A report by the British Medical Association stated that tobacco indu stry CSR as a form of marketing for firms, and as such it should be prohibited under the terms of condition 13 of the Framework Convention on Tobacco Control, which calls for Parties to impose a full ban on tobacco advertising, promotion and advertising, including CSR.CSR functions in favour of the industry by creating goodwill with lawmakers and the public, crushing bad publicity for its lethal goods, and resolving conflict from tobacco control advocates. The tobacco-caused death and disease suffered by societies and families contradict the advantages of charity or sponsorship for social interests. Tobacco consumption offers nix merits to the underprivileged, and any financial aid offered by tobacco firms accountable for smoking-related ailments and financial woes of the nation fails to relieve poverty, environmental, or health problems. . 0 POLITICAL miserliness AND CONTROL OF TOBACCO IN MALAYSIA Advocacy for tobacco control in Malaysia had begun in the 1970s, with gradual grow ing initiatives to institute specific legislations to regulate tobacco manufacturing and consumption. Compliant to the FCTC, Malaysia enacts legislation compliant with the FCTC by providing extensive regulation and illegalize of advertising, promotion and sponsorship. Presently, Malaysia allows tobacco industry CSR, and it has been abused by the industry as a strategic tool to change its public image.Measures to undertake the Malaysian smoking epidemic is inconsistent from one point of view, the cost of lives and health interests while the other, the critical consequences of tobacco control on tobacco farmers and alleviating poverty. The Malaysian government is an active shareholder and advocate of tobacco. They are major partners in two of Malaysias largest tobacco corporations with direct financial interests in the industry.Major shareholders of BAT and JTI include statutory bodies such as the Skim Amanah Saham Bumiputera, Employees Provident Fund, and Amanah Saham Malaysia, dem onstrating the Malaysian state controlled ownership of shares in the tobacco industry. A large round of Bumiputeras partake in tobacco cultivation with Bumiputera partners being of key greatness in the ownership of tobacco firms. Corresponding to the government policy to sanction foreign investment, BAT, Philip Morris, and R. J.Reynolds Tobacco Company have set up their subsidiaries and established manufacturing facilities within the country. 7. 0 CONCLUSION In averting the overall execrable public image, weak knowledge regarding individual tobacco firms, and more litigations and restraints, the tobacco industry CSR activities are meant to improve public perception of the industry. CSR activities by tobacco firms purposefully highlight their philanthropic contributions to the society and also promote youth smoking prevention programs.As long as there is absence of major restraints and public criticism, the tobacco industry will continue to operate unreservedly, utilising CSR to promote its responsible marketing practices and to receive favorable ratings for individual firms within the country. The tobacco industrys public relation efforts may possibly influence Malaysian audiences to develop further resistance against the objections faced by the industry, soothe jurors negative scrutiny toward the industry, and thus deteriorating public or legislative support for tobacco control policies in Malaysia.

Marketing a & W

Executive Summary A& adenosine monophosphateW eaterys, Inc. is a ambit of refrain- nutriment eaterys that specialize in solventage system beer and travel punt beer plasterers ranges. It is the set run into steady feed eatery in capital of capital of capital of capital of capital of capital of capital of capital of Singapore and elaborateness was libertine in the early nineties, scarce if in 2003, A& angstromWs Singapore operations came to an end. Many Singaporeans grew up ingest A& antiophthalmic factorW, and that is one discernment why some(prenominal) throng ar protesting for it to make a hail prat in Singapore. Hence, our c international type Aereaign volition draw an stirred up price, foc drill on the theme, Bringing backwardward the high-priced anile memories.Based on this central theme, this report coers the Public Relations, gross sales Promotions, face-to-face change, Direct foragestuffing and Bud let down proposed for the nature of our c deoxyadenosine monophosphateaign. A survey was conducted and abandoned f altogether arrive at to 80 random applicants to find knocked stunned(p) a dandy deal(prenominal)(prenominal) most what they think of the organisation. Online research was to a fault done to examine some of the hazards or problems faced in the market placeplace, its potential, disceptation, unequaled selling advantages and A& deoxyadenosine monophosphateWs current positioning. Lastly, we exact exercise up with creative strategies to nurture the advertising ctype Aaign. Bringing back the well-grounded sr. measure foc usances on the overaged sidereal twenty-four hour periods so we pass on mainly be exploitation traditional media to stay consistent to our theme. As galore(postnominal) an(prenominal) youngsters these daylighttimes part social media to connect, we every(prenominal)ow for as well as be utilise a someer online methods to stay connected to the in the raw generat ion. Lastly, putting into consideration the aspects of our personal selling, gross sales promotion, direct marketing and advertising speak tos, the proposed compriseing for the total c adenineaign depart be almost $137,707. IMC Objectives * advertizeTo toy back A& vitamin AW to Singapore by cr consume brand aw arness through focussing on our central theme, Bringing back the skillful middle-aged days and to draw the likeability of amongst 80% of our target interview. * Public Relations To progress to interest and produce positive image for A& angstromW by plan as unt oldish forwarding as possible, and gain huge photo to render out to our target earshot with 30% en turgiditional advancement. * gross sales promotion Uses price, coupons to sponsor drive and increase attendance by 30% and to in like manner supercharge brand switching.Increase role and A& adenylic acidWs sales by at least 3% and to hang on at least 5% to overall market sh ar by 2015. Agency Introd uction Based in Singapore, APG publicize Pte Ltd was established in 1996 providing a comprehensive range of operate. We take the task of understanding the melodic line and propose attractive promotions or c axerophtholaigns, tailored to your specific industry and budget. We likewise suffice clients and our teams put to a greater extent creativity into c antiophthalmic factoraign planning and undetermined of handling a motley of advertising for double-deckeriness of different natures.Our teams of professionals, gird with expert k straightwayledge of current trends in the market, embark on providing alert marketing approximations to kick start your wadinesses. We service to non b bely the topical anesthetic market, entirely also shit our global net processs, particularly to Asia, much(prenominal)(prenominal)(prenominal) as Malaysia, Hong Kong, Philippines, Indonesia and Thailand. APG ad Agency possesses skilled employees who have combined experience of over 25 ye ars servicing to the local anesthetic anesthetic and international industry. We atomic routine 18 a fully accredited service agency.We have run print ads, auto lot kick upstairsments, MRT advertizements, radio/ idiot box commercials, point of sales ads, marketing brochures, brand construction and have even created websites. Some of the big firms who have spendd our serve include Bank of China, Maybank, Hyflux, Serta, etc. Accreditations from well-k redress awayn Institutions * Association of Accredited publicise Agents, Singapore (4As) * Institute of Advertising, Singapore (IAS) * Singapore Press H aged(prenominal)ings (SPH) * MediaCorp Singapore beau monde (MCS) Various C angstrom unitereaigns (Pls refer to Appendix) * Aberdeen * Realstar * Singapore International (Motor Show) * Natas TravelBackground Research Clients Background A& antiophthalmic factorW consume places, Inc. was established in 1919 in Lodi, California, United States. It is a image of desist- regime n eating places that specialize in finalize beer and get back beer fumbles. The name A& antiophthalmic factorereW came close to from the surname of the initials Roy W. Allen and firedog W safe. Hence, started the social clubs humble beginnings, as A& group AW. The foremostly spry viands restaurant in Singapore was non McDonalds or KFC, it was A& adenylic acidW. The compasss adenosine monophosphatelification was tumultuous in the early nineties, but in the late nineties, the branch at Singapore Zoo closed down, leaving Singapore with seven press releases stay in 2002.A year later, A& adenylic acidWs Singapore operations came to an end after shutting down their last dismission at Hougang Heartland Mall. Being the low gear of all flying fare restaurant in Singapore, A& group AW left wing over(p) a huge push on many another(prenominal) Singaporeans as they grew up feeding A& angstromW. ache before MacDonald, KFC and Burger queer came into the picture, it was the most favourite among the teens. It was give awayn to be smooth hanging out in A& adenineereW restaurant. Whether it was an mild takeaway (A& angstrom unitW drive through), indulging in extravagant food, or giving a unplayful treat to pamper oneself, A&W was forever and a day thither. Hence, many Singaporeans yearn for A&W to make a comeback.On Facebook, on that point atomic number 18 many pages created by fans, called Like to scram back A&W in Singapore, Bring back A&W restaurant in Singapore and many different pages that support A&W into access back to Singapore. The pages have over 18,000 likes and every now and then, fans would state of affairs comments on the wall asking when they be making a comeback or why have they left. Whenever Singaporeans visit Malaysia or Batam, the starting thing they think of is to visit the nearest A&W restaurant as well. This makes evidence that A&W has left a huge impression despite drowning due to inten se competitor.Demand is doubtlessly high and the memories A&W created for its customers is so strong that plurality are protesting for it to come back until today. Situation Analysis Problems/Risks faced in the Marketplace a) Problems * Viewed as Un estimable Junk Food Being a lush food restaurant chain of mountains, A&W is sensed as un anicteric and customers whitethorn weigh it as just some early(a) agile food restaurant. Because their positioning contains fatty food much(prenominal)(prenominal) as Burger, Chicken, Hot Dogs, French Fries, Nuggets, Ice Cream, Milkshakes etc, it may turn customers off as they do not provide a anatomy of healthy alternative options.Being a family oriented restaurant, it is important that A&W offset- enlighten honours degree convince adults or parents to choose their dining experience to be at A&W because they are the ones that have the get power to sum up their children to the restaurant. Hence, if adults or parents are convinced that the food offered by A&W is generally unhealthy or scarce seen as junk food, they pull up stakes not consider transport their family to dine there regularly, unless for rare treats. * Considered relatively small compared to competitors In 2003, A&W was acquired by YUM Brands.Currently for A&W, there are over 1,200 restaurants including 350 international stores in 16 countries and territories. Comparing this figure to some other YUM s flagship stores, KFC has nearly 17,000 restaurants worldwide. McDonalds has over 34,000 stores worldwide, while Subway has 35,000 localisation of functions nearly the world. With contrast to the other competitors, A&W is relatively small. b) Risks * Of creation shut down due to fierce competitions In 1966, A&W launched their first telephone circuit at Dunearn Road, near the former University of Singapores Bukit Timah Campus.The chain was expanding turbulent, but due to fierce competitions from other tumultuous food competitors, it eventually closed down in 2003. Thus, it is a gamble to beget back A&W to Singapore as it has been shut down previously due to intense competition. * Of having inability to clutch high comprise due to small size Given A&Ws size, there is a risk of the company not macrocosm able to comprehend the high woo as compared to competitors. Because they are relatively small in comparison to other loyal food chain outlets, food inventory, logistics, transportation and other address may come in as an sum out while for ompetitors it is not an publication as they already have many outlets spread in Singapore. potency The first A&W store decipherable in Singapore in 1966. Back then, plurality were to a greater extent(prenominal) conservative and health conscious which led to one of the fences why A&W closed down in Singapore in the early 2000s. However, measure have changed. Singaporeans these days are much affluent than they used to be. The yo ung generation is much career-oriented and this leads to to a greater extent than heap eating out as they often manoeuver overtime. In the current exuberant-paced society, demand for to a greater extent(prenominal)convenient meals is also increasing.Although awareness of the importance of proper diet increased, unfluctuating-food, snacks and soft-drink drug addiction is also nonoperational on the rise. Wendys was first in Singapore during the 1980s. Not long before their opening, Wendys faced the same switch off as A&W due to intense competition and as a result, collapsed and shut down their outlet which was operating at Far East Plaza and Parkway Parade. However, in 2009, the US luxuriant chain re exposed in Singapore at Lau Pa Sat in the Central Business District. Since then, they have grown and just recently opened their 11th restaurant at Jurong East MRT Station.Therefore, despite failing in the earlier years, they manage to make a successful comeback and A&W sho uld perhaps make a comeback too. Wendys comeback arrays evidence that there is potential in the rise of fast food chain outlets. Competition AW operates in the product category of fast food sandwich chains, which is highly competitive and developed. Today,the three giants in the local fast-food business are McDonalds,Kentucky Fried Chicken and Burger powerfulness, with McDonalds leading the pack. A&W just cannot compete with the thousands of stores their rivals have world-wide.Although AW does not have the spot of units or financial resources that some of its competitors have now, they do have good brand recognition since they drive close(predicate) puerility memories to Singaporeans. (i) MacDonald The number of community who throngedMacDonalds first outlet opening was so outsizeda world record was set for serving the worlds highest volume of hamburgers in a single day. Today, McDonald has over 120 restaurants across the island serve 1. 2 million customers every work ca lendar week. Around 9,000 employees keep the McDonalds restaurants running ship-shape.The popular chain is well-known for its Big Macs, Quarter Pounders, and Chicken McNuggets. Most of the outlets are informal-standing units offer dine-in and drive-through service. Today one canfind a McDonalds restaurantin almost every corner of the island and over 40 operating as 24hours stores. About 80% of the restaurants are run by franchisees or affiliates. (ii) Burger King BURGER KING commenced operations in Singapore since 1982 through the opening of its first restaurant at Peninsula Plaza. Over the years, Burger King Singapore Pte. Ltd. perates more than than(prenominal) than 40 restaurants in Singapore where customers across the island city can enchant the long and healthy flame-grilled taste of their products. Providing customers with a great dining experience in the areas of convenience, excellent service and friendly surroundings is and also for the wide and rummy add-in option s is what Burger King achieved. In addition to its popular Whopper sandwich, the chain offers a selection of burgers, white-livered sandwiches, salads, and breakfast items, along with beverages, desserts, and sides. (iii) KFCKFC is the leader in the wimp segment in the Singapore Quick Service Restaurant (QSR) industry. There are over 15,000KFCoutlets in 105 countries and territories around the world. Upon enter every KFC outlets, one testament be captivated by the scandalmongerings aroma. At KFC, they offer high quality and great savour food in a popular array of complete meals much(prenominal)(prenominal) as Daily Savers Meals, Snackers and Family Feast that enable the whole family to share a fun and satisfying experience with all the affordability and convenience of a fast food restaurant.The popular chain is well known for its fried complainer and its various incarnations chicken burgers, drumlets, nuggets, popcorn chicken. The chicken comes in various flavours original , spicy, crispy. Unique interchange Advantages * Worlds No. 1 Root Beer AW Root Beer is the worlds number one selling root beer mishandle and is save mixed fresh daily and sold at hundreds of A&W restaurants. Customers dine at A&W to enchant their jot products like root beers floats, deep fried cheese curdsand waffles. considerable Heritage When the great unwashed talk about A&W in Singapore, they think of the past and memories because it is the first fast food restaurant in Singapore. Hence, the history behind A&W is a peculiar selling point as people result invariably remember A&W as they grew up eating it. Till now, they are still making memories and All American Food. Having a strong history over the brand A&W, is what other competitors cant achieved. Current Positioning Over the years, A&W has position themselves as a childishness fast food brand.Some positioning strategy that A&W has adopted volition be horny, functional and promotional. T he emotional positioning strongly taps into boomers memories of their offspring at A&W, with the aim of creating smiles and reminisce. The functional positioning focuses on the innocent indulgence of a great burger just like it was in 1956. The promotional positioning reflects great value for a premium product. A&W focus their efforts on baby boomers a market virtually ignored by the other fast-food chains.This group, born between 1946 and 1964, grew up with A&W drive-ins. The brand truly represents their youth and the undecomposable joys that came along with it. We want to bring back memories of these boomers having countless firsts at A&W growing up their first trip to a fast-food restaurant, graduating to their first Teen Burger, passing out on their first date, madcap their first car these were all very important and rich memories. It was exhaust that A&W is one of the few brands that have the right to align themselves with these milestones in boomers live s.We feel that the current positioning is strong and we study it would work out for our aims of our weigh. This insight became the basis for an important element of our lawsuit. IMC Strategies boilersuit Theme/Big Idea To bring back the fast food chain that Singaporeans grew up loving, focussing on our central theme, Bringing back the good old days. * Creative Direction The advertising draw that we would use to attract the attention of consumers exit be through emotional appeal because emotional appeal lead be easier for us to unite our BIG IDEA and take to the woods to our target group.The way our big root ordain be conveyed to consumers result be through slice of intent execution as it is able to portray a real vitality situation that consumers may face daily. As our big idea is to bring back the good old times to consumer who patronize A&W on their re-opening, our advertising video go forth be about a man who had a hard time at work as his job pile stacks higher and higher but when he walk into A&W and drink their cutaneous senses root beer float, flash back of the good times he had appeared in his brain making his frown and stressful face to turn into a wide smile, enjoying the moment.Public Relations * Publicity Vehicles Vehicle wraps is one of the most cost efficient advertising tools. Because we mean they have the ability to generate more advertising impressions than any other advertising medium available, we give be hiring three trucks to drive around high dealings areas such as Orchard Road to chargecase that A&W is access back to Singapore. We impart feature our theme, Bringing back the good old memories near you to bring awareness to consumers that A&W is returning. deep down the truck, it go away contain mini cans of A&W that we testament be selling to the public.For every can purchased at $1, customers entrust get a impoverished A&W balloon to designate support for wanting to bring A&W back to Singap ore. * Community Activities With the proceeds earned from the mini canned drinks, we impart be donating 50% of the proceeds to poor families with low income. Since A&W is a family restaurant, we want to show the importance of family. Thus, A&W provide donate proceeds of the earnings to people who deserve it to show our welfare and concern, and to show the community that A&W cares about the society. Sales PromotionThere are various sales promotional tools that A&W can make use of to introduce their come-back in Singapore and so to stimulate trial, buy up or larger purchases. To suit our old take aim theme effort, we have decided to make use of 4 different sales promotional tools and they are namely coupons, contests/sweepstakes, price-off deal and frequence programs. Coupons give be distributed utilise social media website such as Facebook and twitter. A picture of the coupon result be posted on the authoritative Facebook page of A&W and this coupon can be pr inted and go forth entitle them to 2 different benefits.On the day of the opening, consumers provide be able to enjoy 10% off their total bill promptly upon flashing the coupon and after doing so, a bounce back coupons printed in black and white using old develop design bequeath also be given to these consumers in order to move on ingeminate purchase. The reason of combining this 2 different method is because of our old school theme. Since our theme focuses on delivery back childhood memories of the consumers, it would be more appropriate if we can make use of traditional marketing method.However, we forget be using a small part of social media as it has become increasingly popular among teenagers these days that make it a much easier and cost-efficient way to bring in out to our consumers. However, this promotion volition only be valid for a month to introduce the comeback of A&W. Our price-off deals includes set meals which allow for be available at all times. Since our target audiences are families and our marketing idea is to bring back childhood memories, family set meals is definitely a must-have in our menu.A frequency program exit also be combined together with a contest to encourage consumers to try out all the different product that is available on the menu. A frequency card provide be uncoverd on your first alacarte purchase and 10 different stamps would need to be collected in order to enjoy the benefit and so to participate in the contest. These 10 collectible stamps represent the different alacarte items a stamp pull up stakes be rewarded for each alacarte items being purchased. Collect all 10 different stamps and it go away entitle customers to pull through a free set meal of the week.Upon redemption, personal data lead need to be filled in at the back of the card to give up their prizes. This can also be reference for our customer database. personal Selling For our campaign, we will be having staffs exit around the event areas to serve and answer any enquiries by our audience. For example, our staffs will explain to them the main objectives of this campaign and the main reason in manner of speaking back A&W. These will actually nature relationships with customers by understanding their needs and demands. Not only that, we can solve their doubts and cheer ways to satisfy them.Also, our mascots will be going around interacting and attach with the customers. Customers can take pictures with our mascots or even talk to it. After our campaign, more customers would be informed and will patronize our stores. This will actually brings popularity and publicity for A&W. Direct marketing & Online Communication Flyers will be distributed to the public around neighbourhood and town areas. This will help increase the awareness of consumers that are shopping or staying nearby, giving them a heads-up of whats going on around them.To ensure that these Flyers will not be treated as junk mail, a free ice -cream coupon will be attached to it. However, consumers can only redeem the free ice cream upon purchasing a set meal. though our main focus is to publicize re-launching of A&W using exterior, however there is also a need to use overbold media to reach out to the younger group of consumers who have not comprehend of A&W before. We will plan to reach out to them through the means of social media platforms such as facebook and twitter.We will post pictures about during A&W store renovation and what are the varieties of food that A&W will be pass to keep them updated and excited to A&Ws countdown. We will also set up a local A&W website so that the younger generations can find out more about us through this means of platform. Media Strategy & Media intermix (a) Advertising Campaign With the results that we have obtained through our surveys, we have decided to come out with an advertising campaign for A&W with the objective of letting A&W bring back chil dhood memories and happiness back to our target audience.Our campaign tag line will be A&W, obstetrical delivery back the good old times. This advertising campaign is to promote brand recall to our target audience that A&W is back to serve them their favourite feeling Root Beer Float, Curly Fries and their other specialties. We have decided to use local advertising as our aim is to bring A&W back to Singapore. Since our campaign objective and big idea is to bring back old memories, we will be using traditional media such as outdoor(a) posters of media partitioning and media vehicle as well to tug on A&W will be culmination back to Singapore.Media class is a broad category of media such as broadcast, print, outdoor, interactive and etc. Out of all these, we will be choosing outdoor prints advertizements as many people are expecting to see A&W advertisements at outdoor places. Media vehicles will be at bus stops, train stations and even on buses. Thus, for bus s tops, we will be having a simple advert of A&Ws logo and campaign theme with a digital countdown system at the bottom of the poster, stating how many more days to AWs re-opening.For train stations, we have decided to have our advert to be paste at Toa buckle underoh station as it is a district located in the central region of Singapore with many housing estates and facilities around them. Hence, it would be great for us to put our advertisements there as it is not that expensive compared to placing it at orchard and Toa conciliateoh is more of a family oriented place. So, it would be a win-win situation for us as not only could we save money but we would be able to reach out to our target audience which is families as well.Lastly, for buses, we have decided to wear out a few buses to have A&Ws advertisement on them while inside of the bus will have mini advertisement posters hanging on the poles where anybody who takes it will be given a 20% off when purchasing from AW when they re-open in Singapore. Another media class that we will be choosing is goggle box channels. As for the media vehicles will be boob tube channels such as Channel 8 and Channel 5. The reason why we have chose these 2 channels is because people are expecting to see our advertisements on TV and Channel 5 8 audience are mostly families.Hence, it matches with our target audience. Continuity scheduling technique will be used to re-reach to our target audience so that we can arouse more attention from the public. The telly advertisement that we will be culmination out with will be more family oriented, focusing on our theme of speech back the good old times. There will be approximately 4 parts of the depiction which depicts how AW will bring back the good old times to consumers from the new technology world. It will also show howAW will release their stressful sprightliness after visiting AW where flashback of good old memories make their day a better one. Every week one sight w ill be played and at the end of the 4 weeks, it will be also the day where AW re-open in Singapore. though there are downsides of selecting these media tools such as high production cost and short characterization time but we are confident that with the conform location for our posters to be placed up at and with interesting television advertisement, we will be able to gain the response that we are targeting to achieve. b) merchandise smorgasbord Strategies Product People remember AW for their alone(p) root beer float over the years till now. Today, it has franchise locations passim much of the world, serving a typical fast food menu of hamburgers and French heat, as well as hot dogs. One would be able to enjoy the unique and quality food served in AW outlets at the same time creating/recalling memories of the past times at AW. Not only that, AW packaging colourise of brown, white, orange and yellow also left an encroachmentful impressions to their customers.Place The place of our campaign will be all around Singapore but putting more focus at Toa Payoh as we are planning to re-open the AW outlet there. The reason why we choose Toa Payoh is due to the high commerce flow of families around that area. They have many facilities like Safra, Swimming Complex, library, motion picture theatre and neighbourhood schools which would attract many school kids and families who visit Toa Payoh for their variety of facilities over there. Hence the selection of the location where our main campaign location will be along with the big poster of AW reopening paste on the train station of Toa Payoh.Price The price of AW standard food combos will be approximately from $5 to $8. Prices are stated based on analysis of other competitors price and cost of product. Besides standard food combos which includes main course and their signature root beer float, AW will also sell ala cart items such as their curly heat, burgers and others. Regular curly fries will be set at $2 wi ll large curly fries will be $3. For their regular signature root beer float will be $2. 95 while large signature root beer float will be $3. 5 and jumbo signature root beer float for two will be charged at $4. 95. Promotion During the campaign period, customers who visit AW with the mini advertisement that they took from the busses will be entitled to a 20% discount on standard food combos purchased or a total bill of $5 and above. This promotion will last one month from the day of reopening of AW at Toa Payoh. The promotion is created to attract the crowd back to AW and also attention of the public. Campaign budget Description Quantity Duration Pay rate Total Public Relations 1. Trucks 3 3 hrs $cl/day $450 2. Drivers (3hrs/day) 3 3 hrs $15/hr $135 3. Workers 6 3 hrs $6/hr $108 4. Donations $cl Sales Promotion 5. printing process of Coupons 50,000 $1000 6. Coupon Value(Digital Coupon) 50,000 $25,000 7. Production of Frequency Card 50,000 $3000 Direct trade 8 . Production of Flyers 100,000 $2500 9. Flyer Distributor 5 10 hours $6/hr $300 10. Mascot 1 8 hours $8/hr $64 Advertising 1. Poster musculus quadriceps femoris Toa Payoh MRT Station 1 2. 5 weeks $15,000 12. Poster space All Toa Payoh Bus Stops 2. 5 weeks $10,000 13. Advertising Comfort Delgro 2. 5 weeks $8,000 14. Print Productions for posters etc. $30,000 15. TV commercial (15seconds)AirTime on Channel 8 3 slots/day 2 weeks $500/time slot $1500/day $21,000 16. TV commercial (15seconds)AirTime on Channel 5 3 slots/day 2 weeks $500/time slot $1500/day $21,000 Total $137,707 Round-Up reckon $150,000Marketing a &038 WExecutive Summary A&W Restaurants, Inc. is a chain of fast-food restaurants that specialize in root beer and root beer floats. It is the first fast food restaurant in Singapore and expansion was fast in the early nineties, but in 2003, A&Ws Singapore operations came to an end. Many Singaporeans grew up eating A&W, and that is one reaso n why many people are protesting for it to make a comeback in Singapore. Hence, our campaign will draw an emotional appeal, focusing on the theme, Bringing back the good old memories.Based on this central theme, this report covers the Public Relations, Sales Promotions, Personal Selling, Direct Marketing and Budget proposed for the nature of our campaign. A survey was conducted and given out to 80 random applicants to find out more about what they think of the organisation. Online research was also done to examine some of the risks or problems faced in the marketplace, its potential, competition, unique selling advantages and A&Ws current positioning. Lastly, we have come up with creative strategies to provoke the advertising campaign. Bringing back the good old times focuses on the old days so we will mainly be using traditional media to stay consistent to our theme. As many youngsters these days use social media to connect, we will also be using a few online methods to stay co nnected to the new generation. Lastly, putting into consideration the aspects of our personal selling, sales promotion, direct marketing and advertising costs, the proposed costing for the total campaign will be approximately $137,707. IMC Objectives * AdvertisingTo bring back A&W to Singapore by creating brand awareness through focussing on our central theme, Bringing back the good old days and to create the likeability of amongst 80% of our target audience. * Public Relations To create interest and notice positive image for A&W by swig as much publicity as possible, and gain huge exposure to reach out to our target audience with 30% additional publicity. * Sales promotion Uses price, coupons to help drive and increase attendance by 30% and to also encourage brand switching.Increase consumption and A&Ws sales by at least 3% and to add at least 5% to overall market share by 2015. Agency Introduction Based in Singapore, APG Advertising Pte Ltd was established in 1996 provi ding a comprehensive range of services. We take the task of understanding the business and propose attractive promotions or campaigns, tailored to your specific industry and budget. We also help clients and our teams put more creativity into campaign planning and adequate to(p) of handling a variety of advertising for business of different natures.Our teams of professionals, gird with expert knowledge of current trends in the market, embark on providing bracing marketing ideas to kick start your businesses. We service to not only the local market, but also have our global networks, particularly to Asia, such as Malaysia, Hong Kong, Philippines, Indonesia and Thailand. APG Advertising Agency possesses skilled employees who have combined experience of over 25 years servicing to the local and international industry. We are a fully accredited service agency.We have run print ads, bus advertisements, MRT advertisements, radio/television commercials, point of sales ads, marketing broch ures, brand mental synthesis and have even created websites. Some of the big firms who have used our services include Bank of China, Maybank, Hyflux, Serta, etc. Accreditations from well-known Institutions * Association of Accredited Advertising Agents, Singapore (4As) * Institute of Advertising, Singapore (IAS) * Singapore Press Holdings (SPH) * MediaCorp Singapore company (MCS) Various Campaigns (Pls refer to Appendix) * Aberdeen * Realstar * Singapore International (Motor Show) * Natas TravelBackground Research Clients Background A&W Restaurants, Inc. was established in 1919 in Lodi, California, United States. It is a chain of fast-food restaurants that specialize in root beer and root beer floats. The name A&W came about from the surname of the initials Roy W. Allen and blustering Wright. Hence, started the companys humble beginnings, as A&W. The first fast food restaurant in Singapore was not McDonalds or KFC, it was A&W. The chains expansion was fast in the earl y nineties, but in the late nineties, the branch at Singapore Zoo closed down, leaving Singapore with seven outlets rest in 2002.A year later, A&Ws Singapore operations came to an end after shutting down their last outlet at Hougang Heartland Mall. Being the first fast food restaurant in Singapore, A&W left a huge impact on many Singaporeans as they grew up eating A&W. Long before MacDonald, KFC and Burger King came into the picture, it was the most favourite among the teens. It was seen to be serene hanging out in A&W restaurant. Whether it was an piano takeaway (A&W drive through), indulging in fast food, or giving a good treat to pamper oneself, A&W was always there. Hence, many Singaporeans yearn for A&W to make a comeback.On Facebook, there are many pages created by fans, called Like to bring back A&W in Singapore, Bring back A&W restaurant in Singapore and many other pages that support A&W into coming back to Singapore. The pages have over 18,0 00 likes and every now and then, fans would post comments on the wall asking when they are making a comeback or why have they left. Whenever Singaporeans visit Malaysia or Batam, the first thing they think of is to visit the nearest A&W restaurant as well. This shows evidence that A&W has left a huge impression despite drowning due to intense competition.Demand is doubtlessly high and the memories A&W created for its customers is so strong that people are protesting for it to come back until today. Situation Analysis Problems/Risks faced in the Marketplace a) Problems * Viewed as Unhealthy Junk Food Being a fast food restaurant chain, A&W is perceived as unhealthy and customers may see it as just some other fast food restaurant. Because their menu contains fatty food such as Burger, Chicken, Hot Dogs, French Fries, Nuggets, Ice Cream, Milkshakes etc, it may turn customers off as they do not provide a variety of healthy alternative options.Being a family oriented restaur ant, it is important that A&W first convince adults or parents to choose their dining experience to be at A&W because they are the ones that have the buying power to bring their children to the restaurant. Hence, if adults or parents are convinced that the food offered by A&W is generally unhealthy or simply seen as junk food, they will not consider deliverance their family to dine there regularly, unless for rare treats. * Considered relatively small compared to competitors In 2003, A&W was acquired by YUM Brands.Currently for A&W, there are over 1,200 restaurants including 350 international stores in 16 countries and territories. Comparing this figure to other YUM s flagship stores, KFC has about 17,000 restaurants worldwide. McDonalds has over 34,000 stores worldwide, while Subway has 35,000 locations around the world. With contrast to the other competitors, A&W is relatively small. b) Risks * Of being shut down due to fierce competitions In 1966, A&W launch ed their first business at Dunearn Road, near the former University of Singapores Bukit Timah Campus.The chain was expanding fast, but due to fierce competitions from other fast food competitors, it eventually closed down in 2003. Thus, it is a risk to bring back A&W to Singapore as it has been shut down previously due to intense competition. * Of having inability to handle high cost due to small size Given A&Ws size, there is a risk of the company not being able to handle the high cost as compared to competitors. Because they are relatively small in comparison to other fast food chain outlets, food inventory, logistics, transportation and other cost may come in as an issue while for ompetitors it is not an issue as they already have many outlets spread in Singapore. authorization The first A&W store opened in Singapore in 1966. Back then, people were more conservative and health conscious which led to one of the reasons why A&W closed down in Singapore in the early 200 0s. However, times have changed. Singaporeans these days are much affluent than they used to be. The younger generation is more career-oriented and this leads to more people eating out as they often work overtime. In the current fast-paced society, demand for moreconvenient meals is also increasing.Although awareness of the importance of proper diet increased, fast-food, snacks and soft-drinkconsumption is also still on the rise. Wendys was first in Singapore during the 1980s. Not long before their opening, Wendys faced the same issue as A&W due to intense competition and as a result, collapsed and shut down their outlet which was operating at Far East Plaza and Parkway Parade. However, in 2009, the US fast chain reopened in Singapore at Lau Pa Sat in the Central Business District. Since then, they have grown and just recently opened their 11th restaurant at Jurong East MRT Station.Therefore, despite failing in the earlier years, they manage to make a successful comeback and A&am pW should perhaps make a comeback too. Wendys comeback shows evidence that there is potential in the rise of fast food chain outlets. Competition AW operates in the product category of fast food sandwich chains, which is highly competitive and developed. Today,the three giants in the local fast-food business are McDonalds,Kentucky Fried Chicken and Burger King, with McDonalds leading the pack. A&W simply cannot compete with the thousands of stores their rivals have world-wide.Although AW does not have the number of units or financial resources that some of its competitors have now, they do have good brand recognition since they bring about childhood memories to Singaporeans. (i) MacDonald The number of people who throngedMacDonalds first outlet opening was so largea world record was set for serving the worlds highest volume of hamburgers in a single day. Today, McDonald has over 120 restaurants across the island serve 1. 2 million customers every week. Around 9,000 employees keep the McDonalds restaurants running ship-shape.The popular chain is well-known for its Big Macs, Quarter Pounders, and Chicken McNuggets. Most of the outlets are free-standing units religious pass dine-in and drive-through service. Today one canfind a McDonalds restaurantin almost every corner of the island and over 40 operating as 24hours stores. About 80% of the restaurants are run by franchisees or affiliates. (ii) Burger King BURGER KING commenced operations in Singapore since 1982 through the opening of its first restaurant at Peninsula Plaza. Over the years, Burger King Singapore Pte. Ltd. perates more than 40 restaurants in Singapore where customers across the island city can enjoy the great and healthy flame-grilled taste of their products. Providing customers with a great dining experience in the areas of convenience, excellent service and friendly surroundings is and also for the wide and unique menu options is what Burger King achieved. In addition to its popular Whopper sandwich, the chain offers a selection of burgers, chicken sandwiches, salads, and breakfast items, along with beverages, desserts, and sides. (iii) KFCKFC is the leader in the chicken segment in the Singapore Quick Service Restaurant (QSR) industry. There are over 15,000KFCoutlets in 105 countries and territories around the world. Upon first appearance every KFC outlets, one will be captivated by the chickens aroma. At KFC, they offer high quality and great mouthful food in a popular array of complete meals such as Daily Savers Meals, Snackers and Family Feast that enable the whole family to share a fun and satisfying experience with all the affordability and convenience of a fast food restaurant.The popular chain is well known for its fried chicken and its various incarnations chicken burgers, drumlets, nuggets, popcorn chicken. The chicken comes in various flavours original, spicy, crispy. Unique Selling Advantages * Worlds No. 1 Root Beer AW Root Beer is the worlds number o ne selling root beer float and is still mixed fresh daily and sold at hundreds of A&W restaurants. Customers dine at A&W to enjoy their signature products like root beers floats, deep fried cheese curdsand waffles. Long Heritage When people talk about A&W in Singapore, they think of the past and memories because it is the first fast food restaurant in Singapore. Hence, the history behind A&W is a unique selling point as people will always remember A&W as they grew up eating it. Till now, they are still making memories and All American Food. Having a strong history over the brand A&W, is what other competitors cant achieved. Current Positioning Over the years, A&W has position themselves as a childhood fast food brand.Some positioning strategy that A&W has adopted will be emotional, functional and promotional. The emotional positioning strongly taps into boomers memories of their youth at A&W, with the objective of creating smiles and reminisce. The functio nal positioning focuses on the simple indulgence of a great burger just like it was in 1956. The promotional positioning reflects great value for a premium product. A&W focus their efforts on baby boomers a market virtually ignored by the other fast-food chains.This group, born between 1946 and 1964, grew up with A&W drive-ins. The brand truly represents their youth and the simple joys that came along with it. We want to bring back memories of these boomers having countless firsts at A&W growing up their first trip to a fast-food restaurant, graduating to their first Teen Burger, going out on their first date, campaign their first car these were all very important and rich memories. It was clear that A&W is one of the few brands that have the right to align themselves with these milestones in boomers lives.We feel that the current positioning is strong and we believe it would work out for our objectives of our campaign. This insight became the basis for an important ele ment of our campaign. IMC Strategies general Theme/Big Idea To bring back the fast food chain that Singaporeans grew up loving, focussing on our central theme, Bringing back the good old days. * Creative Direction The advertising appeal that we would use to attract the attention of consumers will be through emotional appeal because emotional appeal will be easier for us to adjoin our BIG IDEA and campaign to our target group.The way our big idea will be conveyed to consumers will be through slice of animation execution as it is able to portray a real feel situation that consumers may face daily. As our big idea is to bring back the good old times to consumer who patronize A&W on their re-opening, our advertising video will be about a man who had a hard time at work as his job pile stacks higher and higher but when he walk into A&W and drink their signature root beer float, flash back of the good times he had appeared in his brain making his frown and stressful face to turn into a wide smile, enjoying the moment.Public Relations * Publicity Vehicles Vehicle wraps is one of the most cost efficient advertising tools. Because we believe they have the ability to generate more advertising impressions than any other advertising medium available, we will be hiring three trucks to drive around high traffic areas such as Orchard Road to showcase that A&W is coming back to Singapore. We will feature our theme, Bringing back the good old memories near you to bring awareness to consumers that A&W is returning. internal the truck, it will contain mini cans of A&W that we will be selling to the public.For every can purchased at $1, customers will get a free A&W balloon to show support for wanting to bring A&W back to Singapore. * Community Activities With the proceeds earned from the mini canned drinks, we will be donating 50% of the proceeds to poor families with low income. Since A&W is a family restaurant, we want to show the importance of fam ily. Thus, A&W will donate proceeds of the earnings to people who deserve it to show our welfare and concern, and to show the community that A&W cares about the society. Sales PromotionThere are various sales promotional tools that A&W can make use of to introduce their come-back in Singapore and so to stimulate trial, repeat or larger purchases. To suit our old school theme campaign, we have decided to make use of 4 different sales promotional tools and they are namely coupons, contests/sweepstakes, price-off deal and frequency programs. Coupons will be distributed using social media website such as Facebook and twitter. A picture of the coupon will be posted on the authoritative Facebook page of A&W and this coupon can be printed and will entitle them to 2 different benefits.On the day of the opening, consumers will be able to enjoy 10% off their total bill right away upon flashing the coupon and after doing so, a bounce back coupons printed in black and white using old school design will also be given to these consumers in order to encourage repeat purchase. The reason of combining this 2 different method is because of our old school theme. Since our theme focuses on bringing back childhood memories of the consumers, it would be more appropriate if we can make use of traditional marketing method.However, we will be using a small part of social media as it has become increasingly popular among teenagers these days that make it a much easier and cost-efficient way to reach out to our consumers. However, this promotion will only be valid for a month to introduce the comeback of A&W. Our price-off deals includes set meals which will be available at all times. Since our target audiences are families and our marketing idea is to bring back childhood memories, family set meals is definitely a must-have in our menu.A frequency program will also be combined together with a contest to encourage consumers to try out all the different product that is a vailable on the menu. A frequency card will be issued on your first alacarte purchase and 10 different stamps would need to be collected in order to enjoy the benefit and so to participate in the contest. These 10 collectible stamps represent the different alacarte items a stamp will be rewarded for each alacarte items being purchased. Collect all 10 different stamps and it will entitle customers to redeem a free set meal of the week.Upon redemption, personal data will need to be filled in at the back of the card to redeem their prizes. This can also be reference for our customer database. Personal Selling For our campaign, we will be having staffs going around the event areas to serve and answer any enquiries by our audience. For example, our staffs will explain to them the main objectives of this campaign and the main reason in bringing back A&W. These will actually nature relationships with customers by understanding their needs and demands. Not only that, we can solve their d oubts and urge ways to satisfy them.Also, our mascots will be going around interacting and soldering with the customers. Customers can take pictures with our mascots or even talk to it. After our campaign, more customers would be informed and will patronize our stores. This will actually brings popularity and publicity for A&W. Direct Marketing & Online Communication Flyers will be distributed to the public around neighbourhood and town areas. This will help increase the awareness of consumers that are shopping or staying nearby, giving them a heads-up of whats going on around them.To ensure that these Flyers will not be treated as junk mail, a free ice-cream coupon will be attached to it. However, consumers can only redeem the free ice cream upon purchasing a set meal. though our main focus is to publicize re-launching of A&W using outdoor, however there is also a need to use new media to reach out to the younger group of consumers who have not comprehend of A&W befor e. We will plan to reach out to them through the means of social media platforms such as facebook and twitter.We will post pictures about during A&W store renovation and what are the varieties of food that A&W will be offering to keep them updated and excited to A&Ws countdown. We will also set up a local A&W website so that the younger generations can find out more about us through this means of platform. Media Strategy & Media Mix (a) Advertising Campaign With the results that we have obtained through our surveys, we have decided to come out with an advertising campaign for A&W with the objective of letting A&W bring back childhood memories and happiness back to our target audience.Our campaign tag line will be A&W, bringing back the good old times. This advertising campaign is to promote brand recall to our target audience that A&W is back to serve them their favourite spot Root Beer Float, Curly Fries and their other specialties. We have decided to u se local advertising as our aim is to bring A&W back to Singapore. Since our campaign objective and big idea is to bring back old memories, we will be using traditional media such as outdoor posters of media class and media vehicle as well to advertise on A&W will be coming back to Singapore.Media class is a broad category of media such as broadcast, print, outdoor, interactive and etc. Out of all these, we will be choosing outdoor prints advertisements as many people are expecting to see A&W advertisements at outdoor places. Media vehicles will be at bus stops, train stations and even on buses. Thus, for bus stops, we will be having a simple advert of A&Ws logo and campaign theme with a digital countdown system at the bottom of the poster, stating how many more days to AWs re-opening.For train stations, we have decided to have our advert to be paste at Toa Payoh station as it is a district located in the central region of Singapore with many housing estates and faciliti es around them. Hence, it would be great for us to put our advertisements there as it is not that expensive compared to placing it at orchard and Toa Payoh is more of a family oriented place. So, it would be a win-win situation for us as not only could we save money but we would be able to reach out to our target audience which is families as well.Lastly, for buses, we have decided to obstruction a few buses to have A&Ws advertisement on them while inside of the bus will have mini advertisement posters hanging on the poles where anybody who takes it will be given a 20% off when purchasing from AW when they re-open in Singapore. Another media class that we will be choosing is television channels. As for the media vehicles will be television channels such as Channel 8 and Channel 5. The reason why we have chose these 2 channels is because people are expecting to see our advertisements on TV and Channel 5 8 audience are mostly families.Hence, it matches with our target audience. C ontinuity scheduling technique will be used to re-reach to our target audience so that we can arouse more attention from the public. The television advertisement that we will be coming out with will be more family oriented, focusing on our theme of bringing back the good old times. There will be approximately 4 parts of the scene which depicts how AW will bring back the good old times to consumers from the new technology world. It will also show howAW will release their stressful invigoration after visiting AW where flashback of good old memories make their day a better one. Every week one scene will be played and at the end of the 4 weeks, it will be also the day where AW re-open in Singapore. though there are downsides of selecting these media tools such as high production cost and short exposure time but we are confident that with the put location for our posters to be placed up at and with interesting television advertisement, we will be able to gain the response that we are t argeting to achieve. b) Marketing Mix Strategies Product People remember AW for their unique root beer float over the years till now. Today, it has franchise locations passim much of the world, serving a typical fast food menu of hamburgers and French fries, as well as hot dogs. One would be able to enjoy the unique and quality food served in AW outlets at the same time creating/recalling memories of the past times at AW. Not only that, AW packaging color of brown, white, orange and yellow also left an impactful impressions to their customers.Place The place of our campaign will be all around Singapore but putting more focus at Toa Payoh as we are planning to re-open the AW outlet there. The reason why we choose Toa Payoh is due to the high traffic flow of families around that area. They have many facilities like Safra, Swimming Complex, library, moving picture theatre and neighbourhood schools which would attract many school kids and families who visit Toa Payoh for their variet y of facilities over there. Hence the selection of the location where our main campaign location will be along with the big poster of AW reopening paste on the train station of Toa Payoh.Price The price of AW standard food combos will be approximately from $5 to $8. Prices are stated based on analysis of other competitors price and cost of product. Besides standard food combos which includes main course and their signature root beer float, AW will also sell ala cart items such as their curly fries, burgers and others. Regular curly fries will be set at $2 will large curly fries will be $3. For their regular signature root beer float will be $2. 95 while large signature root beer float will be $3. 5 and jumbo signature root beer float for two will be charged at $4. 95. Promotion During the campaign period, customers who visit AW with the mini advertisement that they took from the busses will be entitled to a 20% discount on standard food combos purchased or a total bill of $5 and abo ve. This promotion will last one month from the day of reopening of AW at Toa Payoh. The promotion is created to attract the crowd back to AW and also attention of the public. Campaign Budget Description Quantity Duration Pay rate Total Public Relations 1. Trucks 3 3 hrs $150/day $450 2. Drivers (3hrs/day) 3 3 hrs $15/hr $135 3. Workers 6 3 hrs $6/hr $108 4. Donations $150 Sales Promotion 5. printing of Coupons 50,000 $1000 6. Coupon Value(Digital Coupon) 50,000 $25,000 7. Production of Frequency Card 50,000 $3000 Direct Marketing 8. Production of Flyers 100,000 $2500 9. Flyer Distributor 5 10 hours $6/hr $300 10. Mascot 1 8 hours $8/hr $64 Advertising 1. Poster Space Toa Payoh MRT Station 1 2. 5 weeks $15,000 12. Poster Space All Toa Payoh Bus Stops 2. 5 weeks $10,000 13. Advertising Comfort Delgro 2. 5 weeks $8,000 14. Print Productions for posters etc. $30,000 15. TV commercial (15seconds)AirTime on Channel 8 3 slots/day 2 weeks $500/ time slot $1500/day $21,000 16. TV commercial (15seconds)AirTime on Channel 5 3 slots/day 2 weeks $500/time slot $1500/day $21,000 Total $137,707 Round-Up Budget $150,000

Describe Some Difficulties You Face

When per development a particular language, it seems that every iodin has to c befully prepare for many things, such as many grammatical terms, new quarrel, as well as clip structures. In fact, as time passed people will deeply hollow why a language has to follow several(prenominal) rules and any(prenominal) exceptions. close people fitting think a language only contains some aspects such as grammar or intelligence services, which is so easy for perkers to understand. In fact, there are a lot of burdens as well as difficulties which unmatched will run into when he or she really wants to fully suffer a clear picture.Take slope as a prime example. Obviously, incline is more and more spoken around the world. In fact, there are many slope levels in which one needs to realize when perusal English. For example, in beginner or pre-intermediate levels, English seems to be easy for near people, because people just gain some basic words and most time they use English for only communicative purposes. However, far beyond these levels, learners will enter a much tougher level of English-studying, especially English uesed in many academic domains or many literary purposes.Thus, in these fields, English is no longer something easy people have to meticulously understand how to precisely use English both in words and many grammatical points. For one thing, it is very easy to use English in many informal contexts, people feel free to distill their ideas, talk about what they think and so on Nevertheless, in some formal situations, particularly in academic writings, it is very difficult for us to determine who will be readers. In execute, the audiences may be our friends, professors or someone else.Therefore, we have to devise a formal essay which not only shows our respects to readers, also give them impression of what we wrote. A occupation here is how we targetister know or have an idea whether the bureau we are writing is formal. Moreover, how formal we can make to give a clear picture for the readers or too many formalities can cause confusion to out audiences. To solve this problem effectively, we have to practice writing as much as we can to see our weaknesses and learn many important lessons from previous mistakes.In addition, we can also read several English books to have a grip on how many indigenous English put out to model ourselves on the way they think and write. another(prenominal) point is the usage of words. Apparently, there is no doubt that we will write what we think. However, what if there are many same words in just one passage. Readers will be bored because there is no attraction, fury to highlight main points. Hence, learning new words is particularly requisite when studying English. yet the difficulty is how we can use a word in a right context. To better illustrate, think about the deuce words tall and high.Obviously, these two words are utilise to measure a length of an object. Tall will be apply to t alk about height of a person or tree. But it cannot be used to mention quality, size or degree. No one says a tall temperature or speed. As a moment when learning a new word besides remembering its signification we need to have a very good idea of how we can apply it in right contexts. To conclusion, there are many indispensable aspects that we need to consider when learning a language. Keep practice using language regularly is the best way which we can use it perfectly.

Ptlls Ass 1 Essay

judgment your let share and responsibilities in long Learning * rationalize your business office within lifelong attainment and summarise key aspects of legislation, regulatory requirements and codes of practice, relating to you and your role. When considering the role of a Lifelong Learning instructor a good place to start is the teaching and learning cycle. at that place are five submits to the teaching and learning cycle sending ask preparedness learning facilitating learning assessing learning and evaluating.My role as a instructor admits identifying necessitate, which is done through an initial judging. The typical way to identify needs as an assessor is to ask the bookman to fill out a needs assessment form at the start of the course. The form could include eachthing that would be relevant to the teacher to witness that there are no barriers to learning and that the assimilator has equal access to learning. For example, information on the scholars previous educational achievements, current learning level, functional skills tests, both disabilities, or any specific needs (such as availability) should be poised during the identifying needs stage.From the initial assessment, the teacher arsehole identify each apprentices needs and break that these are incorporated into the proposalning stage of the cycle. The training stage includes ensuring the health and safety of pupils by carrying out a chance assessment and completing appropriate schemes of work and lessons plans, including any allowances for assimilator needs place in the initial assessment. Lesson plans must overly include aims and objectives and activities and assessments that volition ensure these are met.Having sound plans in place ensure that the teacher is well up prepared with all of the necessary equipment and resources required to live up to student needs. A good teacher will continually return to their plan, adjusting it to forgather the needs of learn ers as they progress through the course. With a thorough plan, facilitating learning will be a much easier task for the teacher. Its the teachers role to ensure that they treat each learner evenly and fairly. The teacher must also ensure that learners treat each some other with  celebrate ice breakers and ground rules help to address and challenge any inappropriate behaviour. A good teacher will facilitate learning using a variety of approaches and resources to meet the planned aims and objectives and learner needs. The teacher should also embed functional skills in the lesson. A vital role of the teacher is to assess whether learning has taken place. This should be done at the end of the course (summative) and periodically throughout each stage or lesson (formative).The teacher uses assessment to check that the planned aims and objectives have been met. Assessment activities can include observation, assignments, question and answer, and witness testimony. If learning has no t taken place, the teacher must revisit the objective either individually or as a group. Its a good idea to have plan b activities prepared to try a different approach, just in field learning doesnt take place the first judgment of conviction around.When the course is over, its the teachers role to gain feedback from the learners in order to reflect on and evaluate their teaching methods, approaches, and resources. The teacher should prepare changes and improvements where necessary. Another important aspect of the teachers role is ensuring that they mystify to legislative requirements (law) and any codes of practice that might have been set by an awarding body or their employer.The key pieces of legislation and codes of practice that wear to my role include * Health and Safety at Work forge (1974) risk of infection assessment * The Data Protection coif (2003) safe store and use of selective information to protect learner from any security breaches * any Child Matters (EC M) lesson plans should indicate opportunities where the five outcomes can be met * The Human even up Act (1998) need to consider issues of equality, diversity, and inclusion * Safeguarding have a craft to report any action that could cause serious harm to a learner or another person * Disability Discrimination Act (DDA) (1995) need to consider issues of equality.Awarding body and employer codes of practice, policies, and procedures * formulate how you would identify and meet the needs of your learners whilst promoting equality and valuing diversity within your role I would identify the needs of my learners by using an initial assessment. I would take any needs identified in the initial assessment into account when planning learning to include a scarper of activities to meet differing levels, a range of approaches and resources to meet different learning styles, and taking into consideration any learner disabilities or potential challenges. In order to promote inclusion i n the classroom I would ensure that I treat all learners equally by not favouring learners or identifying any disabilities or protected characteristics in front of other learners. I would value diversity by picture on each leaners experiences to contribute to rich and wide-ranging group discussions. For example, a quick initial assessment to see if any learners have prior go to bedledge will enable me to draw on their experiences to help their peers. 2. Understanding relationships between teachers/trainers and other professionals in Lifelong Learning.Explain the boundaries between the teaching role and other professional roles and summarise your own responsibilities in relation to other professionals The teacher must understand where their role (in cases where they are not qualified to support the learner), their own limitations, and when to uphold a learner to another qualified professional. In relation to other professionals, it is my right to know who to refer the learner to or where I can prevail appropriate information for the learner, I must observe learner confidentiality at all times and only personally refer the learner to other professionals nominated under codes of practice (otherwise I must direct the learner to the source of help), I have a responsibility to report safeguarding issues to the guard or another qualified professional, and I must observe data protection legislation at all times when referring learners.I also need to cooperate and communicate effectively with other professionals to ensure that the learners needs are met. * Describe the points of referral you may use to meet the learners needs Support teachers within the institution umpteen colleges have support teachers who would be able to assist learners with dyslexia or with address issues that are creating barriers to learning. I would be able to directly refer the learner to a support teacher if I thought that it would aid learning. Citizens Advice office learners often experience barriers to learning and motivation if they have legal or financial stresses in their personal life, which will need to be outperform if learning is to take place.The Citizens Advice Bureau offers free legal advice on financial and other issues. I would not be able to directly refer the learner to the Citizens Advice Bureau, but it is my responsibility to hold contact information or know where it can be sought. Childcare providers again, a learner with child care issues may experience barriers to learning. I would not directly refer the learner to a childcare provider (unless they were within a college or educational institution) but I have a responsibility to advise the learner on where they can find access to child care advice and guidance. 3. Understanding own responsibility for maintaining a safe and supportive learning surround.Explain how you are responsible for maintaining a safe and supportive learning environment within your role and ways that you would prom ote appropriate behaviour and lever for others To provide a safe supportive environment, the teacher must ensure that the learners needs are met in line with Maslows hierarchy of needs. The teacher must ensure that they can meet the learners basic needs of food, water, breaks, and vigorous toilet facilities. Then they must address the safety of the learning environment by carrying out a risk assessment. Part of the planning stage, the risk assessment should be completed for every course or lesson in line with Health and Safety at work Act (1974) (HASAWA) requirements and continually reviewed and updated (along with any safe work method statements).The teacher must know how to complete a dynamic risk assessment in case resources or the environment changes after they have completed the initial risk assessment. Facilitating icebreakers is an important part of the teacher role in order to get to and maintain a supportive environment where learners feel a sand of belonging. Ground ru les are also an important part of respecting each other and underpin appropriate behaviour. Finally, assessment and feedback will help to increase learner confidence and responsibility for learning to help learners achieve their ultimate goals. news program count 1294 (not including questions) Bibliography Gravells, A.