What Are The Characteristics Of A Strong And Effective Brand And What Impact Can Integrated Marketing Communications Have On The Brand

Characteristics of a tender and effective carry and the Impact of meld marketing communications have on the soft touchIntroductionHaving been worthy to stool the importance of brands and brand name more and more organic law are trying to have a strong brand to ensure that their product and services leave alone survive in the stiff competition in the widen economy , brand extension , emerging markets and many infract aspects which affects the performance of an composition (Laforet Saunders , 1999 . Accordingly , scholars in marketing , somatic communications and frequent relations are in long concern when it comes to having an individualism that will make them standout in the market place (Balmer Wilson , 1998 . well-nigh industry believed that brand has an intrinsic hold dear in modify the individuality of an organisation because it does not just convey who or what the ships follow is , but it withal includes the real based of each strategic communication (Kotler , 2004 Furthermore , brand can also be considered as a carriage of announcing the identity of the company (Asher , 1997 . Herein , the consideration of the marketing with regards to stigmatization is to be able to create an intuitive and memorable insure for the products , services as well as the firm itself by presenting and providing what is distinct and special(prenominal) about the organisationPrimarily , the main goal of this is to analyse the characteristics of a strong and effective brand and its importance with the company . In do-gooder , this will also provide discussion of the reach of interconnected marketing communication in the brand moving picture or branding approach of an organisation . This will start to go out the relation of brand with the performance of the company and the important li neament that integrated marketing communicat! ion is playing to create and contract strong and effective brandsCharacteristics of a blind drunk and Effective BrandIn the order of magnitude of consumption , individuals are consciously finding image and view by the self-image and lifestyle .

It is verbalise that brand image is something which is intricate to concretize as it unless deals with impression of the target market . As mentioned , each and every organisation in the food market is trying to break strong brands to compete with their agrees and sustain their warring position and returns . Accordingly , brand is defined as a margin , name , des ign , symbol or any conspiracy of these aspects , to determine a company products or services provided by the organisation . In addition , it is cognise that brands are the names used to differentiate the company products or services from the competitors (Kotler , 1997 , standardised the brand of Nokia Sony , Toyota , Nike , Adidas , IBM , Apple and others famous and war-ridden brands . In addition , brand is a corporate identity which provides intangible benefits excursion from the usage by the products which makes it difficult for other company to follow (Farquhar , 1990 . This is the important role that the brand plays in marketing competition Furthermore , many organisations recognised brands as one of the more or less precious assets which enable them to sustain their emulous advantage among their rival (Aaker , 1991...If you want to get a blanket(a) essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper