Selling to the Sexes: a look at sex in advertising and how it appeals to men and women

Sex. It is the angle some used by advertisers these days, and for a be reason: it sells. People, both male and female, be intrigued by and attracted to sex. However, we natural be c arful in the manner in which we solid time it. Men and women view sex in different lights. That is wherefore we must keep our audience in mind when moderate an ad. It is the reason why unrivaled of our recent ads was successful, and another whizz wasnt. The first advertisement was made for our client Calgon, a flush toilet product company, and was featured in Cosmopolitan magazine. It advertises their refreshed aroma, Hawaiian Ginger Intense. The ad consists of two people, seen from the shoulders up: a char caressing a man. The woman is attractive, and we see her face. Her eyes are closed and her arm is over the mans shoulder. Her chin rests in the crack of the mans neck, and all we can see of him is the spinal column of his proposition and shoulders. On the side of his neck witho ut the woman, there is a bouffant yellow flower. As advertisers, we were trying to point out the decreed effect this fragrance would have on the woman wearing it. It is an intense new way to wear fragrance, and doing so would agnize men more(prenominal) attracted to the woman who wears it. We are similarly trying to let out a hint as to what the perfume actually smells like, by having a picture of a bright, cheery flower. This is supposed to pick out that the scent is fruity and flowery.

The audience of this advertisement is the readers of Cosmopolitan magazine, women who are young, most likely single, and probably not affluent. Cosmopolitan is also ! a magazine known for its sexual content, so the women... The proposition is genuinely well introduced and explained nicely. You organized your paper well, letting separately thought process go with the next. Also, a very good closing. Excellant work. Sex sells, this statement is so true. Good essay topic, shows how confederacy has changed a lot since back then. Good job If you loss to get a full essay, site it on our website: OrderCustomPaper.com

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